How To Get Into The World of Weddings With Pamella Dunn
We know, we know, Mondays are blue and Tuesdays are grey. We get it, we just don't like it - so instead, we've made it indulgent cream and luxe sparkles with a Q&A from the amazing Pamella Dunn.
(photo by Soniya Zeb)
Pamella is the Fairy Godmother of weddings, having been planning countless glamorous events over the years, keeping her trademark look locked down whilst constantly predicting upcoming wedding trends, evolving her style and working her magic on the most sublime venues across the country. As well, Pam has always been keeping her doors open to advise, nurture and support upcoming businesses in the industry. Even if you haven't hired Pamella Dunn Weddings (or if you haven't been able to - she's super in demand!), there's a very high chance that your wedding has been in some way inspired, influenced or affected by Pamella.
All of this has culminated in a SUPER exciting opportunity, coming this November - a 5-day intensive masterclass run by Pamella Dunn teaching you everything you need to know (and so, so much more) about the wedding industry. EEEEEEEEP! How incredible does that sound?! It's five days crammed with insider info on how to grow your successful wedding business, with tips on bossing social media, branding, and making effective first impressions, as well as hands-on guidance in positioning, floral design and venue styling. On top of that, there's an on-location shoot day included, and a make-up masterclass. Every single aspect of the full week course has been handpicked to maximise the potential of your wedding business, and help it unlock goals that never even seemed a possibility before. As well as taking away all of this new-found genius, you'll also be able to get the answers to any burning questions you may have in a completely safe and supportive environment, AND professional images for your portfolio and business. You will also leave with new friends, an award winning mentor, a clear idea of how to develop your business and lifetime membership to the private members club My Wedding Business Club. Ok, we're finally done - I mean, come on guys, we've only got five days!
To find out more about this insane opportunity, we sat down with the queen that is Pamella Dunn to get behind the name and squeeze some more details about the exclusive event:
You've spent so many years as an incredible wedding planner & stylist and are THE name in the industry - how come you've also turned to business mentoring?
My background in the corporate world involved business development, recruitment and training of hundreds of small business owners. I coached and mentored them, training in areas they may not have had experience of before, such as social media and marketing, customer service and finance. My role also involved conferencing and events and I was able to draw on this to support businesses in the wedding industry. It’s where my passion lies in helping others be the best they possible can be and raising the bar promoting excellence within the wedding industry. To be able to bring together my skill set and my passion has been a dream come, and I really feel that I’ve found the role I’ve been searching for throughout my varied career.
What's more rewarding - planning a wedding or watching brand ambassadors go on and do amazing things?
Well, I really love weddings. They are all so very different, meaning I'm never bored, and meaning each one involves my personal investment. I genuinely could not be happier when I see the months of planning finally come together for the client, and their reaction!. But I also adore the mentoring; the growth of the brand ambassadors is an on going relationship of support that gives me so much joy and makes me immeasurably proud of the brands as they continue to grow and dominate the industry.
Can you tell us a little more about the bits included?
The masterclass brings together really exciting practical training in styling, florals as well as on location for a shoot which will be published and everyone will be credited and receive the professional images. There will be education workshops covering social media, marketing, and advertising, as well as guest appearances from industry experts. The week will be exciting and full of surprises, culminating is a makeup masterclass and fabulous lunch.
What about the masterclass are you most excited about?
The makeup masterclass I think. Under the guidance of the highly sought after artist Aimee Akbar, it’s an opportunity for us all to learn techniques we can use ourselves as well as what is involved in wedding day makeup - which is useful for all involved in the industry whether it be for big days, shoots or editorials! Having said that, the flower and design seminar will be world-class too, so I’m torn between the two...ask me tomorrow and it'll probably change!
Photo by Samantha Ward Photography
What do you think is the single most important thing for those starting out in the industry?
Definitely a dream vision of the most incredible business and brand they would like to create. It will keep them focused as the business begins to grow and the time to continue planning and developing becomes more and more limited. Competitors and challenges will distract along the way but with a clear vision and end goal you remember why you started and push through in pursuit of that long term dream.
With that in mind, what else is in your vision? What else have you got in the pipeline for stage 2 of world wedding domination?
It's funny that you should say world domination, actually, because my long held dream and my vision when I began the courses was to take the fabulous masterclasses across the globe. I absolutely love to travel and an adventure that involves meeting and mentoring gorgeous wedding and style conscious friends around the world is planned for 2018. With the first incredible event planned for Sydney we are ridiculously excited and busy behind the scenes planning the schedule for new year and beyond. They know a thing or ten about weddings, the Aussies, and I can't wait to soak up the wedding feels over there and also spread some of mine!
Who's this course ideally aimed at?
The course is aimed at style conscious, sassy business owners and interior lovers looking to take it to the next level. Whether that next level is a business launch, to create impact and develop your already successful business, or taking the plunge on a vocational personal investment to realise your life-long dreams, everyone will benefit. Other than that, the only requisites are people who are looking to enjoy a fun and informative week where they will take away new skills, professional images, and a network of supportive like minded friends.