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A Love Letter to Millennial Pink

A Love Letter to Millennial Pink

Image from Blockclub.co

Image from Blockclub.co

Even if you don’t know that it’s called that, you’ll know what Millennial Pink is. It’s the glorious spectrum of pinks that has been invading our consciousness for months, ranging from bubble-gum Barbie pinks to more hushed blush tones. It’s all over magazines, instagram, the streets of London – it’s everywhere. It used to be Tumblr Pink or Scandi Pink, according to Nylon Mag: but it’s now firmly Millennial Pink, due to its abundance, and the fact that good old millennials are obsessed with it. And it’s here to stay.

Cards on the table: it's not everyone's cup of tea (or everyone's cup of pink-coloured matcha latte) but I adore Millennial Pink in all of its formats. From the 90s revivals of fuchsia vinyl skirts and Nicole Richie baby pink velvet tracksuits to the incredibly balanced, insightful and chic pinks in Wes Anderson films, I think it’s the perfect colour. Not that I’d ever be caught dead in a matching pink velvet tracksuit, but the point is we’re experimenting with bold colours, incredible textures (think mylar, silks, and velvets) and subverting the normal. What would once have been put down as a charicatureish teenage dream turned nightmare, is now über cool. And here’s the catch: it’s not just for girls, either. We all know by now (and if you didn’t until now, it’s a great fact for conversations) that originally at the turn of the last century, blue was the ‘girly’ colour, and pink was the colour for boys, and something switched later on. However, we’ve now come full circle again, and I love that its now mainstream. Huzzah. IF you want to wear that pink suit, you ROCK that pink suit. Don’t let your dreams just be dreams! To say it’s feminine would be wrong: it’s fresh, it’s fun, it’s a little bit edgy and very cool; but it’s not females only.

Image by northern delight

But how does this translate into weddings? You may ask. Sure, it looks great on flatlays on instagram, and it looks fab in double spread pages of fashion editorials, but what about in real life? Incredibly well, actually, so fear not. Find bright pink furniture for your reception area, whether this is velvet upholstered sofas or painted wooden chairs. Adorn the walls and walkways with oversized balloons and trailing ribbons. Investigate more adventurous, less traditional wedding outfits: maybe a pink tulle skirt as a separate, a bold trouser suit, a faithful pink trainer underneath your dress, or a blossom pink veil on top. Go wild with neon and iridescence, and massive themed props for unforgettable photo opportunities. Mainly, don’t worry that pink may overwhelm your day. There is no overwhelming with millennial pink – such is its beauty.

Image by Sash + Veil

Image by Sash + Veil

We’ve even put together a Pinterest board to start you off with some inspiration – follow it at Millennial Pink Wedding

So from me to you, dear Millennial Pink, thank you for making everything so fun and exciting. I will love you forever and always. Best,

Ellie X

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