Louise - photos by Jane Beadnell90.jpg

Louise Daniel - Founder & Editor In Chief

I founded And so to Wed in August 2014 and have gone from doing every aspect of running the website to editing the amazing work of others. After building up such a wonderful team I am now able to enjoy pulling together their thoughts, ideas, inspiration and prettiness in our fabulous Blog and Magazine.

As well as working at ASTW  I am the owner of a small online wedding card business. Through running my business I have an excellent insight into what it takes to  be successful in the wedding industry, something that is invaluable when working with other small wedding businesses.

I'm a sucker for lace, pastels and modern styling as well as anything just a little bit quirky or unique. I love all things wedding, especially the detail, and feel so thankful that I am able to share this passion within my work.